Sales Model IBM Noida

- This article talks about how IBM teams at the Noida campus and how they do sales. It analyzes how the teams use a very structured, multi-channel sales model or a Sales approach. That focuses on selling complex, integrated solutions that include software (Hybrid Cloud, AI), hardware (Servers, Storage). So also there are consulting services. IBM’s method is different from pure SaaS models because it is meant to run the digital backbone of big, old businesses.
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- There are three parts to the core sales strategy, and each one is meant to help close long-term, high-value deals.
- Getting Help to Sell to Businesses IBM’s sales model is based on the idea that they should focus on fixing big business issues existing in the market instead of just selling things.
- The best way to do this is to give Account Executives (AEs) a list of the biggest enterprise clients, which are usually banks like SBI or ICICI etc, governments, or telecom companies like Airtel or Tata telecom etc. The long-term goal of these relationships is to become the client’s go-to partner for digital transformation.
- A sales pitch is never just about one thing, like a database or a server. Instead, they focus on one thing, like “AI-powered regulatory compliance” or “modernizing the hybrid cloud.” This means that AEs need to know all the rules that apply to the client’s industry, how their competitors are putting pressure on them, and the old IT systems that are still in use.
- These are contracts worth more than $1 million that last for more than a year and need to be sold to different parts of the company, like the CTO, CFO, CIO, and Chief Risk Officer. The AE( account executive) is in charge of the deal and gets people from all three IBM divisions—Software, Infrastructure, and Consulting—to help them put together the final proposal. How could our Sales Solution Help in sales for You
- ?? As one would notice that in the above scenarios, the Sales Guy either needs to connect or interact directly with customers and profile them, or also connect to Senior people like Vice Presidents or Senior Executives, CIOs, CMOs & CFO’s of various companies or even middle-level managers, etc. The interaction entails understanding the personality of the other person quickly and in a focused & accurate manner. This could be needed to start a customer conversation or an Email with the right pitch, and a proper demo in place that suits the personality of the buyer. Plus, negotiate processes the best way to maximize results and revenues.
- The Three Business Units The sales office in Noida helps specialized teams that work on IBM’s main sources of income. They make sure that each part of the client’s IT stack has the right level of skill.
- It is on sales method software that works with both hybrid cloud and AI. This includes IBM Cloud Paks, Watson AI, and Red Hat OpenShift. Focus on updating apps and using AI to get business results, like finding fraud. Very technical and consultative; the goal was to get people to sign up for long-term subscriptions and use the platform.
- It is to do with Making long-term plans, put those plans into action on a large scale, bring systems together, and learn how to deal with change. AEs sell the consulting team’s skills and abilities to run change projects that are based on relationships.
- IBM Z Mainframes and Power Systems. Big banks should focus on high-performance computing and core transactional processing. Strategic and defensive; focused on renewing and protecting important legacy hardware contracts with high margins.
- The Noida team often uses local ISL engineers to set up a Proof of Technology (PoT) instead of just giving presentations like in traditional sales cycles. This means taking a clean picture of a client’s data and using it in the lab on the proposed IBM solution. This shows that performance has gotten better right away and can be measured. This local validation lowers technical risk at the time of installation, which makes the sales cycle go much faster.
- The team can quickly bring in ISL architects who know all about local data residency, security, and banking rules (like RBI guidelines) for Indian clients who have to follow the rules. This kind of local knowledge is very important for closing deals, but a lot of competitors don’t have it.
- Noida is a global center for Inside Sales, Business Development Representatives (BDRs), and Sales Operations. These teams are in charge of qualifying leads, making the first contact for AEs, and estimating and reporting global revenue. They are what makes sales work well all over the world.
- In short, the IBM Noida sales model is an integrated eco-system where solution-oriented AEs( Account executive’s) work with local R&D and specialized consulting talent to manage client relationships. This makes it very good at selling big companies complicated, expensive AI and infrastructure solutions.
- This content provides a general overview and interpretive model for the company IT sales organization and strategy, derived from public sources and common industry practices. It is intended for educational and analytical purposes only and does not represent official, proprietary, or current operational details, compensation structures, or internal policy of IBM Noida .
- Specific job roles, territories, and internal practices are subject to change without notice.

The core Sales strategy of IBM




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