How to do better SALES with Google Ads ?

About this article ?

So this article primarily discusses the Sales using Google ads or advertisements. It suggests that Businesses need to make sure that their ads( the ads that they give on Google ads) are closely related to their sales goals to make them work.

Especially if they want Google Ads to be a real source of income instead of a cost center. So basically if they want their ads to be effective to generate money for their organization. Then the alignment of Google ads versus Sales Goal should be there.

So essentially it suggests that the businesses shouldn’t just count how many clicks they get; they should also look at Return on Ad Spend (ROAS). So the conversion is very important here, than only focusing on clicks.

Then the article suggests how this could be handled in two main ways. Firstly there is an effort to structure campaigns to get people to buy by going after specific, long-tail commercial keywords.

and so also writing ad copy that makes it clear what the value and cost are. Long tail commercials keywords so help in more traffic or focused traffic Plus suggestion the price helps in conversion as interested people would buy quickly.

Secondly and the most importantly, that one sends real sales values( How much actually got converted) back to Google’s machine learning algorithms using Offline Conversion Tracking (OCT) system to close the data loop. This way Google know what works and how much it works etc, and helps in better conversions.

This sync of actual or real conversion results – changes the platform from bidding on anonymous form fills by the customer to bidding on value( that is the actual money value one gets). This makes sure that the money is spent on leads that have high margins and actually lead to sales. Customer Match and strategic re-marketing are two advanced strategies that can help with this are also discussed.

So in summary one should not just think of Google Ads (formerly AdWords) as a way to get clicks. This is a bad idea that has been around for a long time in the market. When one thinks about Google Ads, think of it as a way to make money from hard B2B(business to business) and high-value B2C sales(B2B=business to actual customer).

so it suggests that one can’t tell how well Google Ads works by simply looking at the cost-per-click (CPC) number. So at the heart of it is that one should look at the cost per qualified lead (CPQL) and, in the end, the return on ad spend (ROAS) instead.

It also suggest why and how Businesses need to stop running broad, volume-based campaigns. Instead start using very specific, intent-based funnels that send important qualification data straight to Google Ads. This will help one to make more sales. So over all the article looks at the heart of the problem, that is the right alignment. Which is the most important thing that sets ads that make money apart from ads that waste money.

using google ads how to make plans to sell

1. Making plans to sell things

The first thing one need to do to get more sales is make sure that only people who are really interested in buying something see one’s ads. Else one knows that the clicks would get wasted. One can tell if the lead is a good fit before they even click on the ad.

1a) A. Choosing Keywords Based on What You Want

So one should not use general, short keywords like “CRM software.” These things attract students and researchers, and so don’t covert into money easily. One should only pay attention to High Commercial Intent Keywords that show the user is ready to buy or needs to fix a problem right away. As this helps to increase the revenues !Solution/Problem-Focused: “Software that lets you fix IT problems from a distance “
For instance the set of keywords could be , “Your Company vs. Competitor Name” or “The best tool for agencies to manage projects.”
So also specific set of keywords like “Cost of managed IT services” and “Pricing for enterprise security platform” are two examples of price or cost keywords. The idea is to attract people looking for a solution. That also specific in nature.
Once again a focused set of keywords is “HR consulting services in Chicago” is a keyword that only applies to one place.
When one bids high on these long-tail terms, one give up a lot of clicks in exchange for a high chance of conversion. This makes sure that the sales team pays close attention to every click.
Like for example we have created a 🙂 Powerful tool to enhance sales by 30% at least. One could the advertisement as ” software for increasing sales ” etc.

1b) B. Using ad copy to qualify

The ad copy should be the second step in pre-qualifying. The potential customer needs to know exactly what he will get and, most importantly, how much it will cost him. So over all this helps in the buying decision. As everything is clear on the table.

One has to Be Clear:

If one wants to keep leads with a small budget away or not to attract them to click on the ad. Simply one could tell them upfront the minimum service level or engagement fee. Like For example, “Plans starting at $1,000/month.”

Set Goals:

One could Use calls to action (CTAs) that are appropriate for the stage of the sales funnel. Like for example saying “Schedule a 15-Min Demo,” or say “Get an Enterprise Quote,” or may be “Talk to an Engineer.” Etc. One should not use vague phrases like “Learn More” as calls to action. Or may be point them to a FREE demo link that would help them to know the effectiveness of the solution that you are offering.

One should Use Extensions Wisely:

If someone is ready to buy, one could use Site link Extensions to send them to pages like “Pricing,” “Case Studies,” or “Book Consultation.” This helps them to get a better idea of the solution or services and is more easily able to buy the solution.

google ads sales- closing the sales data loop

2) II. The Important Alignment: Closing the Sales Data Loop

The main difference between Google Ads and Sales is; on how they define a “conversion.” Google says that a conversion happens when someone fills out a form. But the Sales says that a conversion happens when someone is likely to buy something, not any one filling the form. One need to make these two definitions work together if you want to sell more.

2a) A. Setting up Offline Conversion Tracking (OCT)

Google’s machine learning (ML) needs to know which types of forms filling make money. This is very important data in the feedback loop for Google. Offline Conversion Tracking (OCT) is the only way to fix this. This process has(explained below):
When a lead fills out a form, one gets the Google Click ID (GCLID).
Add the GCLID to one’s CRM, such as HubSpot or Salesforce.
When the sales team qualifies a lead or closes a deal, the CRM sends the GCLID, the real sales value or which forms actually converted, and the final qualification status back to the Google Ads platform.
With this change, Google’s bidding algorithms will look for leads that can make money instead of just random form submissions.

2b) B. Bidding for Value, Not Clicks

When one has the right OCT data, stop bidding by hand or by volume and start using Conversion Value Optimization (CVO) strategies:

One could Target ROAS (Return on Ad Spend):

One could Tell Google that , “I want to make $4 for every $1 I spend.” . So in response to this request or command, the system will automatically raise the bids on searches that have already made that much money.

Maximize Conversion Value:

This plan is based on leads that have had high contract values in the past or say high returns in simple language. This way, one can be sure that one spends right amount of money on customers who will make better money or give better returns.

adavnced ways to look at google ads sales

3) More advanced ways to make a lot of sales with Google ads

Once the data loop is closed, one could use strategic ad features to reach valuable, familiar, or lookalike audiences.

3a) A. Audiences that look like you and customers who match us

One can use Google Ads’ Customer Match to upload one’s CRM’s lists of current customers and potential customers who aren’t customers yet (based on their email addresses). Google would handle the match and connections.

Change Bids:

If someone who is already in one’s CRM searches for one’s keywords, raise the bids by 50% to 100%. So in this situation they are warm, know the brand, and should be given priority.
Exclusion Lists:
One can upload lists of people who are always low-value tire-kickers or who have unsubscribed, one does not want to pay for them to Google.
3b) B. Remarketing for Sales Velocity (RLSA)
Remarketing Lists for Search Ads (RLSA) target people who have been to one’s site before but didn’t buy anything.
3c) Target Specific Pages:
Make a list of people who went to the “Pricing” or “Request a Quote” page but didn’t fill out the form.
3d) Tell them what to do next:
When these people look for general business terms like “IT services,” show them an ad that is very specific and time-sensitive or say focused to their current visit context, like “Missed our quote?”.
Also saying like If you book a call this week, you could save 10%. This makes things easier and helps one sell things faster.
For Google Ads to make money in the future, one need to work well with the sales team.
When the ad platform knows the real, long-term value of a lead, not just the click, it can use its huge machine learning power to find more people who look and act like one’s best customers. Using Google Ads to boost sales means that everything is in sync.
4) conclusion
How well Google Ads works with the sales team will determine how much money one makes in the future. The CRM stops being a separate marketing tool and starts being a smart, predictive partner when it sends the ad platform the real, downstream financial value of any lead. The platform’s machine learning is very strong because everything works together in a sync.
It helps it quickly find and rank customers who are statistically similar to one’s best current customers. Businesses can be sure that every dollar they spend on Google Ads goes toward the path of maximum revenue and long-term growth with this approach of data-driven synchronization. Putting sales or real value one gets in the process first changes the way digital ads work.

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